Well, the fact that Instagram has over 300 million daily
active users is a huge huge point to start with. Instagram has an insanely huge potential for marketers but the potential
and Instagram lies more in the user behavior then the numbers themselves.
Instagram is love to connect with brands, research show benefits and advantages on this social network.
Instagram brands enjoy a regular engagement with 4% of their total followers on networks like Facebook and Twitter
engagement is less than 0.1%. Research shows that over 70% of Instagram users have searched for a brand or business
on the platform. 62% of users follow a brand or business on Instagram, only 36% of marketers use Instagram compared
to 93% of the marketers who use Facebook, so get in there now and start before everyone else.
Social media has been proven to influence purchase decisions and if you can find the right mix of content your audience
will soak it up and possibly even buy from you. Without the need of an insane sales pitch. This is the marketers dream!
Still need convincing? The numbers and research about all sound great but what are the marketers the main people who
use Instagram to drive sales to their business actually saying about the platform.
Here’s what marketers from brand like Birchbox and Ben & Jerry’s have to say about the platform.
“Since it’s launch Instagram has provided us with an amazing platform to connect with our fans and tell our story
visually.” – Digital marketing manager of Ben and Jerry’s.
“Instagram has been an incredibly effective engagement driver among our current customers.” – That was from the
director social marketing and content strategy at Birchbox.
There you can see it now you know that’s it perfect for brands and businesses to join Instagram to promote their
products and services. Contact us today let’s start and upgrade your Instagram profile for your business.