Now that you set up your website I want to show you the four most important pages that you need to have on your
website in order to attract the visitors that you want.
Your website is a great place to introduce your company or your businesses and to showcase and put your best foot
forward for them. So let’s take a look at the four most important pages and why you want them on your site.
So your first thing is you’ll want to have a homepage and this is a really great way to showcase what your business is
about next you want to give them an about page a lot of times people want to know what business, what type of
company are they looking at getting in business with. Then show them your contact information and you’ll want to have
a great contact us page to show case your information and then finally have a blog.
This is a collection of blog posts or topics that are relevant to your business. Having a blog on your site really helps
elevate your expertise to the potential visitors or customers. So with the homepage the main thing you want to do is you
want to showcase what your business does. Don’t leave them guessing on what is that, you do. You’ ll also want to really
pinpoint who is that you serve.
This will help you and them, save more time if they’re not the right fit for you. On the homepage you can also show
them how you can help, how will your business or will your website help them to do what they need to do?
And finally have a clear call to action what is it that they need to do next now that they’ve seen your page. And to show
you what I’m talking about let’s take a look at some websites that we done.
This is one of our website that we done, this is their homepage and showing you exactly what the company does, who it’
ll, what it will do, and here is clear call to action for them if they need more information that they can scroll down and
see all of the other customers that have been held from these exactly what can be done with the lion freight system
option all the future and benefits and the user will get a little bit of the story And the story can also time to the about us
page and I’ll show you that next.
So that’s a great example of the homepage, the next page we want to look at is an about page, once someone goes to
their homepage then they usually go over to the about page, because they’re curious about what is the company that
they’re about to get involved with?
Who are you what is your company history and how you’re different from the competition or how are you going to be
able to help the visitor on the journey of what they’re needing from you?
This is a great about page from our other clients called the wolf freight system and this just tell us a bit of the story of
what you’re doing why it’s important why will set it up, who is behind it and the values that the company has and then
there’s a great call to action at the bottom.
The next important page is you want to have a contact page, this will give all the information that they need to get in
touch with you and some of the information can be different depending on if you’re a local business or if you’re an
national business. You definitely want a contact form, some people well as their phone number and their email other
people will use a contact form to keep spam at bay.
This is a great place to put your social media profile a physical address again that’s more if it’s a local or if it’s needed
same thing with the phone number if you deal with potential customers or clients through a phone number make sure
you have that here and then also consider putting a map on here so make it easier for them to find you if they need to
drive to your location.
Finally you want to have a blog page and this is simple the collection of all the blog post that you’re right for your
business. The blog post will be in industry specific so that you can showcase your expertise in the business. Blog post can
also be really great for the different levels of the funnel if you have people at the top of the funnel middle of the funnel
or the bottom of the funnel you could really create topics for each of those levels and then also have a call to action or
on each of those blog posts to let the user know what to do next.
Zavetnici this is their blog section and this is all of the website relevant information and topics that they write about and
you can see you when you click on any of these it is showing a clear call to action inviting them to subscribe to your to
their newsletter so well and it’s really showcasing the topics that they know about in the industry. So take a little bit of
time to set up your four important pages on your website so that you can start attracting the right visitors for your