If you have searched for website development prices, you have probably encountered an unhelpful range: €99 in one place and €3,000 in another. Both numbers are correct. The problem is that they do not refer to the same thing.
To give a concrete answer, we reviewed publicly available price lists from Serbian agencies and identified what each charges for. Below are market figures, an explanation of the differences and what you realistically get at each level.
Short answer
For a business website in Serbia in 2026, the price most commonly ranges from €150 to €900. An online store starts at around €470 and goes above €1,200. More complex projects with integrations exceed €1,700.
Here is how it looks at agencies with publicly published prices:
| Website type | Market range |
|---|---|
| Landing page (one page) | €99–€150 |
| Basic business website (up to 5 pages) | €150–€490 |
| Business website (more pages, blog, forms) | €270–€690 |
| Online store | €470–€1,200 |
| Custom website, integrations, larger scope | €1,090–€3,400+ |
Prices collected from public price lists in September 2026. Amounts in dinars were converted at the National Bank of Serbia’s middle exchange rate (RSD117.40 per euro). Price lists change — check with the agency before making calculations.
Why the difference between €99 and €3,400?
It is not that one provider is expensive and another cheap. They are different services under the same name.
For €99 to €150 you get a single page on a ready-made template. Someone adds your logo, copy you wrote yourself and two or three photographs. It works, displays on a phone, and for a tradesperson who wants somewhere to direct people from Instagram, it is entirely sufficient. Do not pay more if that is all you need.
For €300 to €700 you get a website of several pages, with a structure designed for your business, enquiry forms, basic SEO setup and a design that is not identical to five other websites in the same industry.
Above €1,000 you are paying for things that are not visible at first glance: a design created from scratch instead of a template, connections to a system you already use, more extensive speed optimisation, multiple languages or functionality that is not available as a ready-made plugin.
What lies behind the lowest price
A €99 website is not a scam. But it is worth knowing what is usually not included at that price to avoid surprises later:
- Copy. In most low-cost packages, you write the content. If you do not get around to it — and most people do not — the website remains unfinished for months.
- Photographs. Stock photographs are often included; your own are not. Photography of your premises, products or team is a separate cost.
- The domain and hosting after the first year. They are often free for the first year, then cost €50–€120 annually from the second.
- Plugin licences. Premium themes and plugins have annual renewals. If they are not renewed, the website eventually stops receiving updates and becomes vulnerable.
- Changes after handover. A limited number of revisions is usually included, with subsequent work charged by the hour.
Ask about each of these items before signing. It is not a sign of distrust — a serious agency expects these questions.
Four levels in practice
1. Landing page — from €99
One page, one message, one button. It makes sense when you are running a campaign, testing an idea or simply need an online presence. A landing page can rank on Google if it usefully answers a particular search and meets the technical requirements. There is no minimum word count that by itself secures or prevents rankings; content, relevance and page accessibility matter.
2. Basic business website — €150 to €490
Home, services, about us, contact. The standard for a small company, workshop, medical practice or law firm. It is worth thinking about clear page names and titles because they help users and search engines understand the content. A name or keyword in the URL does not determine a search position on its own.
3. Business website — €490 to €900
More pages, a blog, several forms, sometimes booking or a catalogue without payments. The difference from the previous level is not the number of pages but that the website is built around a specific goal — for visitors to send an enquiry, book an appointment or download an offer.
4. Online store — from €470, realistically €800 to €1,500
The lowest prices in this category refer to a store with a small number of products and cash-on-delivery payments. Once online payments, courier integration, product variants or catalogue imports from your software are involved, the price rises. This is where estimates most often go wrong — a store is not a website with a shopping-cart plugin, but a system someone has to maintain.
What specifically changes the price
- Number of pages. Expected, but less important than people think. Five well-written pages are worth more than twenty empty ones.
- Who writes the copy. The most commonly overlooked item. Writing content for a five-page website takes several days of work.
- Custom design or a template. A template is faster and cheaper, and there is nothing wrong with it. A design from scratch makes sense when the brand needs to stand out.
- Languages. Each additional language is not just a translation — it means twice as many pages to maintain.
- Integrations. Connecting to accounting software, a warehouse, CRM or a booking system is a separate task and usually the most expensive part of a project.
- Deadline. Urgent work always costs more. A realistic timeframe for a basic business website is two to four weeks from the moment the content is ready.
The cost most often forgotten: maintenance
A website is not a one-off purchase. WordPress, themes and plugins receive security updates; if they are not applied, sooner or later the website gets hacked or stops working after an update.
Maintenance in Serbia ranges from around €20 to €80 per month, depending on whether only backups and updates are included or content changes as well. Some people do this themselves — that is legitimate, but allow an hour per month and the possibility that something breaks at the wrong time.
When it makes sense to pay more
Not always. If you sell through referrals and the website serves as a business card, a €300 website will do the job just as well as a €1,500 one.
Paying more is worthwhile when:
- The website needs to generate enquiries. Then you are paying for structure, copy and SEO setup, not appearance.
- You sell directly through the website. Every mistake in the purchasing process costs you orders every day.
- Competitors in your industry are already online. If all your competitors have substantial websites, a cheap website works against you.
- The website connects to something you already use. Initial savings here are usually paid for twice over later.
How to compare proposals
When you receive three proposals with three different prices, ask each agency the same questions:
- Who writes the copy, and is that included in the price?
- Is the design custom or a template — and which template?
- What exactly is included in the domain and hosting price, and what does it cost from the second year?
- How many rounds of changes are included?
- Who has access to the website after handover, and will I receive an administrator account?
- What happens if we part ways in a year — can I move the website?
The last question is the most important, yet the least often asked. The website should belong to you.
Our prices
For comparison, here are our packages: €490 for a basic business website, €690 for a business website with a blog and forms, €1,090 for an online store. Every package includes design, basic SEO setup, mobile adaptation and training to edit the content yourself.
We are not the cheapest on this list and do not try to be. A detailed breakdown of what each package includes is on our website development page, and if you need an estimate for a specific project, send us a description and we will give you a range and a timeframe.
Frequently asked questions
How long does website development take?
A basic business website: two to four weeks. An online store: four to eight weeks. What extends the timeline most is not development but waiting for copy and photographs from the client.
Is WordPress still a good choice?
For the vast majority of business websites in Serbia, yes — because of the price, because you can edit the content yourself, and because enough people know it that you are not tied to one agency. Better solutions exist for projects with specific requirements.
Can I build a website myself?
You can, using platforms such as Wix or WordPress with a ready-made theme. Allow a few days of learning and expect the result to reflect what you learned in a few days. It makes sense if you are testing an idea or have no budget.
Why does someone charge €3,000 for a website?
Usually because it is not a “website” but a system — multiple languages, integrations with internal software, a design created from scratch or a scope of several dozen pages. Ask for an itemised breakdown; if you do not receive one, that is an answer in itself.
Does the price include SEO?
Basic setup — URL structure, titles, speed and sitemap — should be included in every serious proposal. Active SEO, meaning work on rankings month after month, is a separate service at a separate price — we break it down in our article on how much SEO costs in Serbia.