Photography matters
Why?
The first thing is that your business looks legitimate. If you have good, authentic photographs of yourself, your premises and your work, the audience is much more engaged than when you use stock photography or no images at all.
The second thing is that it makes your website less text-heavy. Images help break up the pages and make them more interesting to your audience.
The fourth thing you can communicate to your customers is that social media is now very important, so having good professional photography or video on your page will really help you stand out.
The fifth and final thing is that it keeps things fresh. We all know that over the years a business can undergo renovations, change locations and make other changes. Keeping your photography up to date can only help keep things relevant to your audience.