Here are a few reasons!
First
Video increases conversion by an average of up to 80%, so if you have a video on your home page that explains your product or shows someone who loves your product or service, you are 80% more likely to sell that product or service to the person after they have seen it.
Second
83% of business owners agree that video has always provided a great return on investment. Everyone assumes video is always extremely expensive, although it does not have to be. Every business needs a big Hollywood-style film; sometimes you simply need basic testimonials or explanations of your products and services. One thing we like doing for businesses is making social media clips that last from 15 seconds to a minute, which is enough to engage people and often provides a substantial return on investment.
Third
Google and other search engines love video. If someone lands on your page from Google search and you have a five-minute video there that they stay and watch, Google thinks you have very good content. Posting a short video therefore helps SEO, and everyone likes search engine optimisation.
Fourth
Mobile users love video: 90% of people today watch videos on their mobile devices. Whether on YouTube, Facebook or Instagram, people use them constantly. If your business has strong video content, people will watch it on their phones, and mobile traffic today is enormous.
Fifth
Video can explain everything. Images are great and authentic, but video goes a step further: you have moving images and sound, so you can explain things about your products or services. A video can cover where customers can buy your product, where to find it, how to buy it, how to use it and how to repair it — everything your consumers need to know about your products or services. This leaves less room for questions and more room for conversations.
So
I hope this helps you understand that video is a very important part of your marketing plan. If you have any questions about creating content, do not hesitate to ask us.