Here are a few reasons!
First
Video increases conversion by an average of up to 80%, so if you have a video on your home page that explains your product or shows someone who loves your product or service, you are 80% more likely to sell that product or service to the person after they have seen it.
Second
83% of business owners agree that video has always provided a great return on investment. Everyone assumes video is always extremely expensive, although it does not have to be. Every business needs a big Hollywood-style film; sometimes you simply need basic testimonials or explanations of your products and services. One thing we like doing for businesses is making social media clips that last from 15 seconds to a minute, which is enough to engage people and often provides a substantial return on investment.
Third
Video can help visitors understand a product or service and may appear in Google video results. Watching a five-minute video does not, by itself, mean that the page will rank higher. To make a video eligible for video results, check that its dedicated watch page is indexed, the video is accessible and a suitable thumbnail is available. See Google’s video guidelines for details.
Fourth
Mobile users love video: 90% of people today watch videos on their mobile devices. Whether on YouTube, Facebook or Instagram, people use them constantly. If your business has strong video content, people will watch it on their phones, and mobile traffic today is enormous.
Fifth
Video combines moving images and sound to show a product or explain a service. It can answer questions about where to buy a product and how to order, use or repair it. Customers receive the basic answers first and can focus a conversation on what remains unclear.
So
If you have questions about preparing video content for your business, tell us what you want to present.