Digital marketing
What is digital marketing, what is online marketing and what is the difference between digital and online marketing?
The term digital marketing refers to using electronic channels, devices and platforms to build or promote your brand. It does not matter whether the Internet is involved, as long as technology is used.
In other words, digital marketing does not limit you to using the Internet! In this way, digital marketing can serve as an overarching (umbrella) term, because it encompasses many marketing techniques. Confusing? Let me give you an example.
Example
Imagine you are launching a mobile campaign in which you send text messages to your customers, offering upcoming promotions from your business. Technology was indeed used to create and send the message, but you did not need an Internet connection for users to receive it.
We could say that anything with a digital foundation can be considered digital marketing.
Such as games, content marketing, video marketing, mobile marketing (SMS text campaigns), TV ads and radio ads.
You may be wondering: if that is digital marketing, what is online marketing?
What is online marketing?
The term is also called Internet marketing, a subset of digital marketing that, as the name suggests, runs over a “live” connection to prompt an action.
Example
For example, when you run a pay-per-click campaign for your business, you are investing in online marketing. Internet marketing is constantly evolving. It can sometimes be a challenge to keep up, and overwhelming for newcomers.
Some online marketing efforts include, pay-per-click on Google search engines, SEO, advertising on display or video networks, and social media marketing. With all this in mind, a good question is: does the difference matter? The truth is that it does not!
What matters!
What matters is understanding the implications of each as you create your overall marketing plan. This brings us to the next point: strategy. However you decide to advertise, it is useful to have action plans:
✓ What results do you want to achieve?
✓ How do you plan to achieve them?
✓ Do you want exposure, or do you want to understand your audience and track your investment?
The answers to these questions will help you understand whether to focus on online marketing or digital marketing.