What is digital marketing?

The term digital marketing relationship refers to the use of electronic channels, devices and platforms to build or promote your brand, without applying whether the Internet is involved while the technology is being used. In other words, with digital marketing, you are not limited to using the Internet, so digital marketing can serve as an “umbrella” term, because it trains a multitude of marketing techniques. Exciting? I’ll give you an example.

Let’s say you launch a mobile campaign in which you summarize text messages to customers by offering promotions for your business. The technology is used to create and send messages, but you do not need an Internet connection for users to be able to receive. We could say that anything that has a digital basis can be considered digital marketing, such as games, content marketing, video marketing, mobile marketing (SMS text campaign) TV ads, radio ads. One may ask, if it is digital marketing, what is online marketing?

What is online marketing?

The term is also called Internet marketing, he bribed digital marketing and, as he is told, announced a connection in order to launch an action, for example, to run a pay-per-click campaign for his company to enter online marketing. The Internet is constantly evolving in terms of marketing, it is a challenge to keep up with it on Monday, and it can be irresistible for newcomers.

Some online marketing efforts include pay-per-click on Google’s SEO search engines, ad serving on video or video onlines, and social media marketing. With all this in mind and a great question to ask, does the difference matter? The truth is not! It is important to understand the implications of each of them as you edit your overall marketing plan. Which brings us to the next points, the strategy. Without considering how you might decide to advertise, it would be helpful to have action plans:

✓ What results do you want to get?
✓ How do you plan to achieve this?
✓ Do you want to expose or do you want to know your publication and protect your investments?

The answers to this question will help you understand whether online marketing or digital marketing should be focused.