Why Instagram?
Well, the fact that Instagram has over 300 million active users daily is a huge point to begin with. Instagram has enormous potential for marketers, but its potential lies more in user behaviour than in the numbers themselves.
Instagram is about connecting with brands. Research shows numerous benefits on this social
network.
Instagram statistics
Instagram Brands enjoy regular engagement with 4% of their total followers, while on networks such as Facebook and Twitter engagement is below 0.1%. Research shows that over 70% of Instagram users have searched for a brand or business on the platform. 62% of users follow a brand or business on Instagram, while only 36% of marketers use Instagram compared with 93% who use Facebook. Get onto Instagram now and start building your brand before everyone else.
A very important point
Social media has been shown to influence purchasing decisions . If you find the right mix of content, your audience will buy from you without the need for an excessive sales pitch. This is a marketing team’s dream! Do I still need to convince you? Numbers and research sound great, but what have marketers — the people actually using Instagram to drive sales in their businesses — said about the platform?
Comments
Here is what marketers from brands such as Birchbox and Ben & Jerry’s have to say about the platform.
“Since its launch, Instagram has given us an incredible platform to connect with our fans and tell our story visually.” — Digital Marketing Manager at Ben & Jerry’s.
“Instagram has been an incredibly effective driver of engagement among our current customers.” — From the social marketing and content strategy leadership at Birchbox.
So
Now you can see that Instagram is a great place for brands and businesses to promote their products and services. Contact us today — let us get started and improve your business’s Instagram profile.