The 4 most important pages every website should have
Four important pages on a business website are home, about, contact and blog. Each has a different job: presenting the offer and the company, enabling contact or sharing useful updates.
Your website introduces the business and helps visitors decide whether its offering fits their needs.
Use the home page to explain what your business does. The about us page gives visitors more information about the company they may work with. Put your contact details on the contact page, and use the blog for topics in your field.
To begin
A blog collects articles about your field and shows potential customers what you know. The home page has a different task: explain what you do, whom you serve and how you can help. Visitors can then judge whether the offer fits their needs, saving time for them and your team.
An important point
Use a clear call to action to tell visitors what they can do next. On the Lion Freight Systems website we built, the home page explains the business and leads to further information. Further down the page are the offering’s features and benefits, alongside the company story that continues on the about us page.
Home page
Visitors can continue from the home page to the about us page to learn more about the company before deciding to work with it.
Explain who you are, how the company developed, what sets you apart from competitors and how you help customers.
The about us page for our client Wolf Freight describes what the company does, why it does it, who is behind it and its values. A call to action appears at the bottom.
Contact
The next important page you want is a contact page . It provides all the information people need to get in touch with you. Some of that information may differ depending on whether you are a local or national business. You definitely want a contact form as well as a phone number and email address; some use the contact form to prevent spam.
Location
Include social media profiles and a physical address on the contact page, especially if customers visit your premises. Make the phone number easy to find if you handle enquiries by phone. A map can help visitors reach your location.
Blog news
The blog page collects articles relevant to your business. Each article addresses a particular topic and lets you demonstrate knowledge of your field.
The blog section of the Zavetnici website contains information and topics from their field. The articles invite readers to subscribe to the page. Prepare your four pages so visitors can understand the offer, learn about the business and find a way to get in touch.