The 4 most important pages every website should have
Now that you have set up your website, I want to show you the four most important pages to have on your
website to attract the visitors you want.
Your website is a great place to introduce your company or business and put its best foot forward. Let us look at the four most important pages and why you want them on your website.
The first thing you will want is a home page , which is a great way to introduce what your business does. Then you want to provide an about us page. When people want to understand what a business does and which company they want to work with, they often need an about us page. Then show them your contact information: you will want a great contact page to display your details, and finally a blog.
To begin
This is a collection of blog posts or topics relevant to your business. Having a blog on your website really helps demonstrate your expertise to potential visitors or customers. On the home page, the main thing you want to do is show what your business does. Do not leave people guessing. You should also clearly identify whom you serve.
This helps both you and them: you will save time if they are not a fit for your business. On the home page, you can also show how you can help: how will your business or website help them do what they need to do?
An important point
Finally, have a clear call to action that tells visitors what they should do next after seeing your page. To show you what I mean, let us look at some websites we have created.
This is one of the websites we created. Its home page shows exactly what the company does and has a clear call to action if visitors need more information. Scrolling down, you can see exactly what is possible with the Lion Freight Systems website, all the features and benefits. Users also get a little of the story, which can continue on the about us page that I will show you next.
Home page
That is a great example of a home page. The next page we want to look at is the about page. After visiting a home page, people usually go to the about us page because they want to know what the company does before doing business with it.
Who are you, what is your company’s history and what makes you different from competitors? How will you help visitors along your shared journey with what they need from you?
This is a great about us page from our client called wolf freight . It tells us a little of the story: what they do, why it matters, why they do it, who is behind it and the company’s values. There is a great call to action at the bottom.
Contact
The next important page you want is a contact page . It provides all the information people need to get in touch with you. Some of that information may differ depending on whether you are a local or national business. You definitely want a contact form as well as a phone number and email address; some use the contact form to prevent spam.
Location
This is a great place to include your social media profiles again, as well as your physical address, especially for a local business or when it is needed. The same applies to a phone number if you deal with prospects or clients by phone: make sure it is here. Also consider adding a map to make it easy for people to find you if they need to drive to your location.
Blog news
Finally, you want a blog page , which is simply a collection of all the blog posts relevant to your business. A blog post focuses on a particular area, allowing you to demonstrate your business expertise. A blog post can also be great for you.
Zavetnici, this is their blog section, with all the relevant information and topics they write about on the website. When you click any of them, you see a clear call to action inviting readers to subscribe to their page.
It does this well and genuinely presents the topics they know in their field. Take some time to set up these four important pages on your website so you can start attracting the right visitors today.